If you have a business, your goal should be to make it as easy as possible for me to spend money. The easier you make it, the more likely I am to spend money.
I run into this all the time with businesses that won’t accept credit cards. It’s something I do not understand.
But at the Circle K at Pikes Peak and Hancock, I discovered something wonderful.
I needed air for one of my stupid tires. At the 7-Eleven, it costs a dollar. An entire dollar. For air. I know. It’s not happy-making, but when you need air, you need air. But the machine only takes quarters, so I have to go inside, buy some token item, get $5 back, ask for it in four ones and four quarters. It’s a huge pain in the ass, and nobody’s happy about it.
Today, though, the 7-Eleven machine’s out of order, so I hit the Circle K. Their air machine sells air for only 75 cents and it accepts credit cards. I’ll let that sink in for a second.
An air machine that takes credit cards. Now that’s what I’m talking about, America. Not only will I always get my air at the Circle K, I’ll try to go there as often as I can instead of 7-Eleven for everything else simply to reward them.